Web 3.0 Journal

NEW YORK, NY -- (Marketwire) -- 09/22/08 -- Curtis G. Viebranz, former Chief Executive Officer of TACODA, Inc. and after its acquisition, President of AOL's Platform-A, has been named to the Board of Directors of Peer39, the global leader in online semantic advertising. Based on natural language processing and machine learning, Peer39's patented algorithms understand page meaning and sentiment, and deliver the most relevant and effective brand safe graphical advertising.

"Curt was instrumental in building the value that AOL realized from its acquisition of behavioral targeting leader TACODA. His vast corporate leadership, management experience and steel-eyed vision of the online advertising industry will be essential to accelerate the adoption of our unique brand of semantic targeting," says Amiad Solomon, Peer39's CEO.

"Amiad and the development team in Israel have built the online industry's most advanced capability to match ads with content in a way that assures brands are protected and that the content attracts audiences who will engage with adjacent ads. Peer39 is a company leading the next generation of online advertising by means of semantic targeting," says Mr. Viebranz.

Mr. Viebranz joins a Board that currently consists of Mr. Solomon, Warren Lee of Canaan Partners, Ned Carlson, a Managing Director of Dawntreader Ventures, and Daniel T. Ciporin, the former Chairman and Chief Executive Officer of Shopping.com and a partner at Canaan Partners.

Curt Viebranz joined TACODA as President & Chief Operating Officer in April 2004. In July of 2006, he was named Chief Executive Officer. Under Mr. Viebranz's direction, TACODA increased sales by over 1000%, more than quintupled the size of its staff and became the unquestioned industry leader in behavioral targeting. Mr. Viebranz was one of TACODA's original investors and served on its Board of Directors all seven years before AOL acquired the company in 2007.

Mr. Viebranz spent 17 years at Time Warner and its predecessor company, Time Inc. During that time, Mr. Viebranz held numerous senior management positions with operating responsibility for major businesses both in the U.S. and abroad. He has also served as President of HBO International, the international arm of Time Warner's Home Box Office unit. Previously, he was the first president of Time Inc. Multimedia, the new media division of Time Inc., Time Warner's book and magazine publishing subsidiary. He also served as President of Time Inc. Europe and President of HBO Video, the home video distribution unit of Home Box Office.

Peer39 (www.peer39.com) is the global leader in semantic advertising solutions. Based on natural language processing and machine learning, Peer39's patented algorithms understand page meaning and sentiment, and deliver the most relevant and effective brand safe graphical advertising. Headquartered in New York City, Peer39 maintains a research and development center in Israel. Peer39 Labs conducts primary research in semantic web technologies resulting in a number of patents covering its technology and business practices.

Peer39 was founded in early 2006 by engineers, scientists, and entrepreneurs from leading internet companies and academic research centers and currently has 40 employees. The company has raised $12 million in two rounds of financing led by top-tier investors including Canaan Partners and JPMorgan, Dawntreader Ventures, and leading industry insiders.